Monday, March 19, 2007
Hot but Virtuous Is an Unlikely Match for an Online Dating Service - N.Y. Times
... The site has also been criticized for generating random “winks” — the industry term for messages of interest from other members. Dan Consiglio, a 49-year-old engineer from Vancouver, Wash., said he received dozens of winks from women after signing up for True, and responded to many of them. He got only one response, from a woman who kindly informed him that she had not, in fact, winked at him.
Mr. Vest acknowledged that the service sends artificial winks, but he said users have the option to disable them and that they serve an important purpose. “We try getting people who otherwise might be very retiring or shy to meet each other and fall in love and have children,” he said. “We are just trying to do our job as a matchmaker.”
...
True joined the crowded online dating scene in 2004. To distinguish itself from the pack, it offered a range of personality and sexuality surveys. It also hired the data broker ChoicePoint to perform background checks on customers to ensure that they had no criminal record and were not married.
...
True became more aggressive, and sex-themed, in its advertising. While the site continued to pitch itself as a safe way to date, its ads now featured voluptuous women and slogans like “Come and get them while they’re hot.”
Newer True.com video ads depict models in their underwear, imploring men to visit True and chat with them over live Web cameras. ...
... The site has also been criticized for generating random “winks” — the industry term for messages of interest from other members. Dan Consiglio, a 49-year-old engineer from Vancouver, Wash., said he received dozens of winks from women after signing up for True, and responded to many of them. He got only one response, from a woman who kindly informed him that she had not, in fact, winked at him.
Mr. Vest acknowledged that the service sends artificial winks, but he said users have the option to disable them and that they serve an important purpose. “We try getting people who otherwise might be very retiring or shy to meet each other and fall in love and have children,” he said. “We are just trying to do our job as a matchmaker.”
...
True joined the crowded online dating scene in 2004. To distinguish itself from the pack, it offered a range of personality and sexuality surveys. It also hired the data broker ChoicePoint to perform background checks on customers to ensure that they had no criminal record and were not married.
...
True became more aggressive, and sex-themed, in its advertising. While the site continued to pitch itself as a safe way to date, its ads now featured voluptuous women and slogans like “Come and get them while they’re hot.”
Newer True.com video ads depict models in their underwear, imploring men to visit True and chat with them over live Web cameras. ...
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