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Thursday, March 08, 2007

For London's New Super-Rich, No Whim Need Go Unfulfilled - Washington Post
They call themselves "the haves and the have yachts": rich London bankers and traders who drop tens of thousands of dollars for an evening of cocktails and hire "personal concierges" to get their girlfriends dresses like those worn by movie stars.
...
Personal concierge services -- your whim is their command -- have never been busier. They jump for customers who, for instance, want one of Britain's soccer superstars to report for duty, like a pony, at Junior's birthday party.
Business is soaring at Quintessentially, which provides 24-hour assistance to customers who need to "access the inaccessible," ... Three customers recently ordered $6,000 replicas of the Marchesa gown that actress Jennifer Lopez wore to this year's Academy Awards ceremony. ... Quintessentially has handled requests for an elephant-shaped cake studded with rubies and emeralds, and a parachute trip over Victoria Falls on the Zimbabwe-Zambia border in southern Africa. ...
Mark Alexiou, owner of Pangaea, a trendy nightclub in the Mayfair district, said one of his recent banker customers tried to pay the $36,000 check for an evening of cocktails with his credit card. When the bank authorization wouldn't come through, one of the man's buddies stepped in and put the bill on his card, as casually as he might order another dish of cashews.
...
Rich Russians, Arab sheiks, Indian moguls and other foreigners are among those buying up mansions like cartons of milk. At One Hyde Park, a luxury apartment complex that the British media have dubbed the world's most expensive address, the cheap apartments are going for $40 million and the penthouses are expected to fetch well over $100 million each. ...

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